Web Development

Web design that's clean and professional, but not just eye candy. We build websites that impress the public, communicate your brand personality, and support your goals for growth.

Seamless Web Development Solutions

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Web Design & Presence

For most small businesses, your website is a vital component to marketing the company. Having a web presence is a business necessity these days. Studies show that it’s rare for customers to call the first business they find, and comparing websites is one of the most common ways that customer compare service providers. But our approach to website isn’t only about making you look good. High performing sites also consider the user's needs, their experience, and how to best drive visitors to become customers.

Responsive Web Design

Users access websites using many different devices, including computers, tablets, phones, tvs, and more. In some industries, more than 50% of website visits are from mobile devices. In addition, Google downranks websites that aren’t mobile friendly. Simply put, your website needs to deliver a great user experience across device types, otherwise you’re immediately dropping customer opportunities. Modmacro creates mobile responsive websites as a standard, and we've earned several prestigious industry awards for our responsive web design.

Development Phases

1

Wireframing, Discovery and Sitemap

Wireframes create a visual guide depicting your product’s framework and user interface. They are not intended to show design elements, but rather to focus on meeting user needs explored via various Discovery techniques. Wireframes also focus on providing a strong user experience. In tandem, a Sitemap is developed to depict your product’s organizational hierarchy.

2

Design

The design phase is collaborative and iterative, involving input and feedback from UX designers, UI designers, you, and – in many situations – actual users. The design is continually refined based on the feedback received. Finally, a high-fidelity version of the product is created, validated, and sent to development.

3

Systems Architecture

The systems architects develop an understanding of your various requirements and then consider viable technologies. They perform cost-benefit analyses to evaluate multiple alternatives. Ultimately, our architects generate a recommendation that ensures a robust, reliable, custom-built and cost-effective design. They create blueprints that consider integration constraints and adhere to standards whenever possible to boost your ROI. These blueprints are then used to plan development.

4

Server Configuration

Possible server configurations are recommended based on your requirements. Amazon Web Services (AWS) servers are an option we often recommend, given their impressive speed and free benefits.

5

Front-End Development

Frontend development focuses on creating everything the user experiences when using your product. To create the buttons, navigation menus, input fields/forms, drop-down menus, sliders, and animations your users see, frontend developers use programming languages like HTML, CSS, and JavaScript; and single-page applications (SPAs) and related technologies like React, and Angular. Our developers also create responsive designs that transform themselves to look great on any device.

6

Back-End Development

The backend is the part of your digital product that you don’t see – the technology that supports its operations. It consists of a server, an application, and a database. We use backend languages such as Python, Ruby, Node.js, and C#; and enhance them with frameworks such as Django, Rails, Express, and .NET Framework; and leveraging databases such as MySQL, PostgreSQL, MS SQL, and MongoDB. All of these steps allow backend developers to create a reliable system that supports your product’s frontend.

7

Quality Assurance (QA)

Once we’ve developed code, it must be tested against the requirements. The purpose of QA testing is to verify that the product does what it set out to do. Essentially, we try to break it so we can fix it.

8

Product Release

Following successful testing, your product goes live. Beta testing typically occurs first, enabling identification and remediation of any remaining bugs or other issues. Once all issues have been fixed, final deployment occurs. Maintenance occurs as needed following deployment.

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