UI/UX Design

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User Interface Design

Creating a beautiful, engaging and distinctive visual identity

1

Aesthetics

Use aesthetic and architectural design principles—including symmetry, color, texture, balance, flow, alignment, and proportion—in a way that supports and strengthens your product’s functionality.

2

Clarity

Use clear labeling and wording that avoids ambiguity and eliminates confusion. Use typography and iconography that helps users quickly digest your content.

3

Constistency

Be consistent with the colors, icons and terminology you use, as well as with the placement of navigation and input control elements.

4

Purpose

Organize your layout to draw attention to the most important information. Consider the spatial relationships between objects relative to each object’s purpose. Avoid unnecessary clutter that can frustrate or distract users.

5

Strategy

Group content appropriately, making it easy to locate related items. Use language and graphics that will be recognizable to your target audience. Use color, contrast and light to direct users’ attention.

User Interface Design

Creating a beautiful, engaging and distinctive visual identity

1

Aesthetics

Use aesthetic and architectural design principles—including symmetry, color, texture, balance, flow, alignment, and proportion—in a way that supports and strengthens your product’s functionality.

2

Clarity

Use clear labeling and wording that avoids ambiguity and eliminates confusion. Use typography and iconography that helps users quickly digest your content.

3

Constistency

Be consistent with the colors, icons and terminology you use, as well as with the placement of navigation and input control elements.

4

Purpose

Organize your layout to draw attention to the most important information. Consider the spatial relationships between objects relative to each object’s purpose. Avoid unnecessary clutter that can frustrate or distract users.

5

Strategy

Group content appropriately, making it easy to locate related items. Use language and graphics that will be recognizable to your target audience. Use color, contrast and light to direct users’ attention.

User Experience Design

Developing a product feeling as good as it looks

1

Useful

Does your product fulfill a genuine need?

2

Usable

Can your product be used to fulfill that need?

3

Desirable

Does using your product invoke delight, appreciation, passion or other positive emotions in your users? Do they enjoy their interaction with your product?

4

Valuable

Does your product provide discernible value to your users? Does it reduce their workload, save them money or help them in another way?

5

Findable

Can they easily navigate your product’s content to find the information, features and functionality they seek? Can users find your product, via online searching or other avenues, in order to use it?

6

Accessible

Is your content accessible to all potential users—including those with disabilities?

7

Credible

Is your brand trustworthy enough that users feel comfortable using your platform and making in-app purchases?

User Experience Design

Developing a product feeling as good as it looks

1

Useful

Does your product fulfill a genuine need?

2

Usable

Can your product be used to fulfill that need?

3

Desirable

Does using your product invoke delight, appreciation, passion or other positive emotions in your users? Do they enjoy their interaction with your product?

4

Valuable

Does your product provide discernible value to your users? Does it reduce their workload, save them money or help them in another way?

5

Findable

Can they easily navigate your product’s content to find the information, features and functionality they seek? Can users find your product, via online searching or other avenues, in order to use it?

6

Accessible

Is your content accessible to all potential users—including those with disabilities?

7

Credible

Is your brand trustworthy enough that users feel comfortable using your platform and making in-app purchases?

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